Welcome to Fundamentals

  • Assign the Fundamentals book to all of your unit-level managers to read.
  • Set a regular time to meet with your managers in person or via conference call to discuss the book over the next six weeks.
  • Download the FREE Fundamentals Book Discussion Guide HERE.
  • Ask your team to read the assigned chapter(s) for the week and highlight/note 7 Key Learnings that they think are most important from the reading.
  • Discuss Fundamentals in the following chapter blocks (Use the FREE Fundamentals Book Discussion Guide for the key questions to ask as they relate to your business and brand):
  • a. Week 1: Intro and Focus
  • b. Week 2: Build Strong Teams
  • c. Week 3: Serve Better/ Sell More/Spend Less
  • d. Week 4: Always Be Marketing
  • e. Week 5: Out-Teach the Competition
  • f. Week 6: Lead Smart and Execute
  • As you discuss each reader’s 7 Key Learnings from the chapter, determine how strong (or weak) your company is in that competency and what’s holding you back from being even better.
  • Discuss how to better apply the Key Learnings from that chapter in the store over the next 30 days (well done is better than well-said).
  • Now have your junior managers read the Fundamentals book also, and follow the same process.
  • Measure your spike in productivity, performance and profitability.
  • Invest in Fundamentals-in-a-Box: this resource allows your trainers to customize bring the 9 Fundamentals to life for your teams. Includes Power Point deck, Leader’s Guide, Learner’s Guide, What We Get Paid For DVD, the book and additional templates. Click HERE for more info or to order. Only $299
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What they are saying about Fundamentals

A brilliant and concise take on the essentials of 21st Century business basics.

— WSJ 24/7 Newsletter

Read it and reap. 

— USA Today

Fundamentals is the best teaching and training tool a unit-level leader can have. This hardcover book is a must-read for the 21st Century manager.

— Bill Collins

Fundamentals is a must read for any leader in the hospitality business. Jim shares countless proven insights on how to be a more effective, build your business and stay competitive in today’s competitive marketplace. Read this book and get yourself on the road to being a great leader!

— Laurie Haynes, Director of Training, Apple American Group

Jim Sullivan's latest book is the new gospel for the single-unit manager. His ability to combine humor, research, creative insight and a systemized approach to learning is once again evident in his next best-seller, Fundamentals.

— Nikki Fuchs de Calderon, Director of Management Development, Buffalo Wild Wings

click here to download the Fundamentals Book Discussion Guide

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