From Jim Sullivan, CEO, Sullivision.com:

The best way to have a good idea is to have a lot of ideas, and this month I’d like to share a potpourri of thought-starters to help jump-start the way you think about business today…

THE PAOMNNEHAL PWEOR OF THE HMUAN MNID
 
We as trainers and coaches tend to underestimate how the brain thinks and overestimate the power of the printed word.  Our company (Sullivision, Inc.) has worked with dozens of successful hospitality clients worldwide to adapt their text-heavy training materials to the graphic-rich and interactive preferred learning styles of Generation Y (our 16 to 24 year olds.) So, aside from what’s legally critical to impart in writing, how important is it that you explain everything in excruciating detail in your manuals? I know a way to illustrate the power of the brain AND cut in half the cost and number of all of your current printed training materials. Read the paragraph below:

Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer be in the rghit pclae. The rslt can be a taotl mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.

Amzanig huh?

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Women starting businesses in record numbers.
Saw an interesting article in the April 12, 2004, edition of USA Today that should give foodservice marketing departments something to think about relative to who and how they’re telling their story…

"Women are starting their own businesses at twice the rate of men. The number of self-employed women has increased 77% since 1983. They’re leaving big companies in droves. Since 1987 the number of women-owned companies has doubled, their employment has increased four times and their revenue has quintupled. Today women owned companies represent nearly half of all privately-held companies, and women-owned businesses employ 52% of the private-sector workforce."

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Fast Fact: Last year in the U.S., university students -- roughly 18 to 22 year olds (the leading edge of the Millennials) -- spent 5 billion dollars on alcohol. They are considered to be a $300 billion market.

Consider this: "There is much talk these days about the
'Old Economy' versus the 'New Economy'. While the Old Economy (steel, oil, concrete, internal combustion engines) is considered unfashionable by many of Wall Street, chances are you’re reading this by the light of an invention Thomas Edison first demonstrated in 1879."
- John Steele Gordon in American Heritage July 2000

And finally, this thought from Joe Loftgren, a franchisee for Boston Pizza: "it takes the same amount of energy to be mediocre as it does to be outstanding, so why not be outstanding instead?"

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Jim Sullivan is an award winning motivator, best-selling author and consultant. If you’d like to know more about his live seminars, click here.