March 2007   Subscribe to this Newsletter

It’s a March Madness Promotion
at Sullivision.com! Buy the Shift DVD and get QuoteZilla DVD Free until April 16th!

Our newest DVD The Shift: How to Plan It, Lead It, Make It Pay is now being used in over 5000 foodservice operations worldwide! This hour-long fun and interactive DVD will show your managers over three dozen creative ways to effectively plan, stage and execute a revenue-generating Shift, everyday. Guaranteed. If you order The Shift now through April 16, 2007 you’ll receive a copy of the award-winning QuoteZilla Service Edition DVD absolutely FREE. That’s like getting $20 free (plus another dynamic training DVD for your team)! Hurry, this offer ends exactly at midnight on April 16!
click here to learn more
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When filling out his application for a restaurant job, one worker cut to the chase when he came to the query “Whom should we notify in case of an accident?” His answer: “Anybody in sight.”

“I’ve tried to create a culture of caring for people in the totality of their lives, not just at work. There’s no magic formula. It’s like building a giant-mosaic—it takes thousands of little pieces.”
- Herb Kelleher, CEO of Southwest Airlines

“The biggest problem with whining is that it’s contagious. If you allow it to continue, you may end up with more employees who complain about everything.”
- Lauren Bernadi, employment lawyer

“After the cheers have died down and the stadium is empty, after the headlines have been written and after you are back in the quiet of your room and the championship ring has been placed on the dresser and all the pomp and fanfare has faded, the enduring things that are left are: the dedication to excellence, the dedication to victory, and the dedication to doing with our lives the very best we can to make the world a better place in which to live.”
- Vince Lombardi, professional football coach

“Good management is largely a matter of love. Or if you’re uncomfortable with that word, call it caring, because proper management involves caring for people, not manipulating them.”
- James Autry, author

Turnover is Expensive. Avoiding Turnover Through Retention is Not.

Looking for a great video energizer/icebreaker for your next meeting? Check out QuoteZILLA our award-winning program for only $25. Just click on "products"and you can buy it right here online!

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Stats of the Month:
Top 5 Employers of Choice
1.
The Walt Disney Company
2. Google
3. U.S. Department of State
4. Federal Bureau of Investigation
5. Central Intelligence Agency
Source: As seen in Incentive magazine, December 2006.

3 million: Number of Americans with peanut or tree-nut allergies; 6.5 million are allergic to fish or shellfish.
Source: The Food Allergy & Anaphylaxis Network

25% to 30% : Failure rate for disposable gloves, according to the National Restaurant Association Educational Foundation, which says employees should change to a new pair any time a glove is punctured or broken.
Source: As seen in Restaurants & Institutions, March 1, 2006
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The Art of the Power Shift
By Jim Sullivan, CEO Sullivision.com
Copyright 2007 Sullivision.com

Shifts happen. Each one has its own personality, rhythm, arc and potential. The problem is that most foodservice managers “run” shifts when they should be leading them instead.

A shift is composed of three linear stages; before, during and after. The stages are simple, but the variables within each stage are complex. Smart managers must consider and assess a variety of factors and how those factors may potentially affect the shift’s rhythm and revenue. Some of those factors include. rookie-to-vet ratio, absenteeism, weather, marketing, customer traffic, safety, sanitation, equipment repair and maintenance, deliveries, par and prep levels, training needs, accidents, etcetera. These variables can add up to trouble or triumph depending on how well they are managed. We recently interviewed 102 high-performing General Managers regarding strategies and tactics they use to plan and execute revenue-generating shifts. The biggest “a-ha!” we found was that while most managers plan their shift about a half-hour before it starts (if they plan it at all), high-performers get their ducks in a row a little bit further out…

What to do 7 days before the shift
Weekly manager meetings should focus on breaking period financial targets down to the lowest common denominator: incremental shift sales. For instance, let’s say your period financial goal is to raise gross sales at each unit by $3000. That’s 56 shifts a month, and if you divide that into the $3000 goal, it means that you’d only have to raise sales $53.58 per shift to exceed your sales goal. Now here’s the best part: break that $53.57 down into the menu items your waitstaff would collectively have to sell to hit that target. Just 4 more appetizers, 5 more desserts, and 6 more sodas sold each shift would hit or exceed the $53 target, and beat the $3000 monthly goal. Why wait till the last week in the period and scramble to hit your goals when managers could easily make their numbers via incremental gains every shift? Share these goals with your server, kitchen, greeter and/or drive-through team in your pre-shift meeting. What’s that? You don’t do pre-shift meetings? See next point.

What to do 10 Minutes before The Shift
Gather each department together before the shift begins and detail your primary focus, goals and objectives for that shift. Specify the behaviors necessary to achieve the shift goal (or better still ask the team to). If your focus is that $53 incremental sales bump, you might begin by reminding both the front and the back-of-the-house teams that the servers’ goal is to sell all that the kitchen can make and that the kitchen’s goal is to make all that the servers can sell. Pump them up, show them the way and spread some energy. The pre-shift jumpstart meeting is the synapse between goal-setting and goal-achievement.

What to do 10 minutes after the Shift.
Keep the energy level high. Gather your team members together and quickly assess the success (or challenges) of what was accomplished relative to the goals you set. Do 30 second praisings for high performers in the kitchen and front-of-the-house. Now discuss the shift with the next manager if it’s a mid-day transition shift, and last, but most certainly not least, take the time to share the relevant key learnings from that Shift in writing in your manager log book.

One shift does not a profitable restaurant make. But learning how to string together series after series of revenue-generating shifts every week tied to the bigger goal is what differentiates great restaurants from average ones. Check out our best-selling DVD called The Shift (click HERE) and get a free QuoteZilla DVD with each order through April 16!

Jim Sullivan is the CEO and founder of Sullivision.com, and a popular speaker and trainer at manager conferences worldwide. See our full product catalog of training tools at www.sullivision.com

 For information about Jim Sullivan’s award-winning seminars and products, visit our website at www.sullivision.com or call 1-920-830-3915.

Sullivision, Inc.,  PO Box 7042, Appleton,  WI  54912,  Phone: 920-830-3915     www.sullivision.com              

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